Some of you may already know where La Rioja is (possibly a good pub quiz bit of info), but what about Utiel-Requena, or Yecla?
I’m a firm believer that for Rioja to sell well, Rioja producers have to help to promote the entire Spanish wine category. The more that everyday wine consumers learn about Spain and its wonderful wines, the more we will ALL sell of our wines. Rioja is by far the best known, and therefore the one that sells the most, but there are lots of other wines to try from this great country.
As promised in a previous post, I’m going to be offering some pretty stunning maps of all the Spanish wine regions (the most up-to-date on the market as it happens) – which also includes Portugal and all neighbouring regions in France and even North Africa – as a promotion. The first 6 Independent Merchants that choose to list two or more of the Dinastia Vivanco wine range will get one of these maps sent to them FREE so that they can be displayed in the shop to educate and entertain staff and customers.
It may be a small extra benefit (I do offer to come along and train staff and maybe even do a tasting with customers as well, you know) but maybe one bonus that will make a difference.
Stay tuned for a chance to win one for yourself as well even if you do not sell wine for a living.
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