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I’m off to Rioja for a flying visit today. If all goes well, on my return we will have material that will allow anyone who has yet to visit Dinastia Vivanco, to experience the scope of this project better than ever before.

I’ve been blogging for some time, and the written word has been great to get across some ideas and stories of Rioja and about wine. However, a picture really IS worth a thousand words, especially when blogging, so I learned to use my camera better so I could share the views of Rioja and Dinastia Vivanco too.

Dinastia Vivanco Winery

But even photos have failed to capture the full impact of the Dinastia Vivanco Museum and Winery in Briones. So, this time, I want a thousand pictures … VIDEO.

In a few days, Dinastia Vivanco will be sponsoring the wine at the London Twestival, so I wondered how I might find a way to share the Dinastia Vivanco story with this audience. Traditionally I might have printed hundreds of leaflets for “goodie bags” or plastered logos around the event. The first is a very expensive waste of paper, and the second distracts from the actual event and the cause we are supporting, so they are ineffective.

So I realised that what I needed was to offer attendees a means of visiting Rioja “virtually” (no Second Life / avatar nonsense) by creating a video of someone’s first hand experience, someone this audience could trust and relate to. Enter Christian Payne, otherwise known as Documentally.

Christian is helping me discover the world of online video (live streaming as well as edited content) and coming along to demonstrate its power by recording a 24 hour visit to Rioja. We will then make this video available to London Twestival goers to watch before/after the event and maybe decide that they would like to come along in person.

As Christian says:

“Using social media to highlight a sponsors product in this way, enables the focus at the actual event (in this case Twestival) to be about the charity or cause that everybody is rallying around. By creating content around Dinastia Vivanco’s wine, Twestival goers can know it is Dinastia Vivanco who is supplying the London event with quality wine without the need for on-the-night plugging and publicity. The night should remain primarily about raising money for Charity:Water http://www.charitywater.org/

I’ll be posting the results on the blog in the next few days I hope and will link to Documentally’s content from the trip here, and on twitter (follow me @thirstforrioja) too.

And, in the spirit of the event we are supporting, I would like to point out that we are offsetting the carbon emissions from this trip through the airline’s carbon off-setting scheme, and Christian will also be planting trees on a family farm in Wales.

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