I’m very excited to announce that Dinastia Vivanco will be sponsoring the wine at the London Twestival event happening on February 12th 2009.
Click here to see me tasting the wines we will have at the event (click on the play below the video to jump straight to the tasting section):
The 500 guests at the Shoreditch Studios will have many things on their minds, but what they’ll have in their wine glass will be a Vivanco Viura Malvasia (white) or Dinastia Vivanco Crianza (red).
Sponsoring wine at such events is a tricky task. No-one comes for the wine itself (usually), and if it is doing it’s job, it’s major contribution is to a sense of fun, well-being and relaxed interaction for all those at the event, and in this case helping to raise lots of money for Charity:Water. This means that the wine itself may not be remembered.
Well, on the night, that’s just fine and it would be wrong to hope otherwise.
However, as a wine producer we get approached a lot to “sponsor” events, particularly charity events, and we simply cannot afford to support them all, no matter how worthy the cause. In my view, twestival is different, not just because the cause Charity:Water is probably one of the most fundamental issues we are facing around the world, but because of how the event emerged, and the possibility for change that this demonstrates.
In the case of charity events, fundraising and awareness campaigns, this is ground-breaking. But the same could be said for wine culture. There are tens of thousands of small wine producers around the world making an incredible diversity of wines, continuing local traditions which in some cases date back thousands of years, and supporting their local communities. Many of these need a means to reach out and express their uniqueness to survive, and social media offers them the possibility of doing this and recording their existence.
Dinastia Vivanco is dedicated to supporting, recording and spreading Wine Culture, through its Museum, its Foundation and its Wines, and the conversations happening in Social Media are an integral part of that. It seems a great idea, therefore, to give something back to a community of people working for a worthy cause.
Click here to see a video about Dinastia Vivanco (with @documentally)
Dinastia Vivanco salutes the many volunteers and twitterers that are doing so much to raise money for Charity:Water, and to all those involved in creating a wine culture online that everyone can share.
