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The sights of the Rioja Alavesa wine route
I have just been pointed to a video promoting the Rioja Alavesa wine route. On the whole the images are interesting, but I feel they got the music BADLY wrong. I also think they got the balance of images slightly … Continue reading
Posted in Travel & Information
Tagged alava, Marketing, Rioja, rioja alavesa, spain, Tourism, Video, Wine tourism
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Dinastia Vivanco on video
I’ve been struggling to get round to posting this today, so I’ll make it brief for now and write a more detailed post on the trip, and the reasons behind it, at a later stage. However, I’m very excited to … Continue reading
Posted in Dinastia Vivanco
Tagged dinastia, documentally, london, Marketing, Rioja, Twestival, Video, vivanco, Wine
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12 seconds of wine
In the wine business we agonise, sometimes for hours, on the best way to write tasting notes that convey the details of a wine in a way that might inspire others to buy it and drink it. Then, something comes … Continue reading
The Sound of Rioja
I will admit I was a sceptic, but it seems that I have been proven wrong. Recently, the Rioja marketing body started a (viral) campaign to find the “sound of Rioja” by getting (predominantly young) people to send in video … Continue reading
Posted in Wine
Tagged Internet marketing, Marketing, Rioja, sound of rioja, Video, Viral marketing, Wine
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