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How effective is wine sponsorship?
I have a personal stake in this issue. I’ve not had much time to take stock, but you may know that this blog and the producer Dinastia Vivanco supported last week’s tweetup (twitter sourced social gathering) in London in aid … Continue reading
Posted in Dinastia Vivanco
Tagged london, Marketing, Social Media, sponsorship, Twestival, Twitter, Wine
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12 seconds of wine
In the wine business we agonise, sometimes for hours, on the best way to write tasting notes that convey the details of a wine in a way that might inspire others to buy it and drink it. Then, something comes … Continue reading