Tag Archives: Marketing

How effective is wine sponsorship?

Posted on February 18, 2009 by Robert McIntosh

I have a personal stake in this issue. I’ve not had much time to take stock, but you may know that this blog and the producer Dinastia Vivanco supported last week’s tweetup (twitter sourced social gathering) in London in aid … Continue reading →

Posted in Dinastia Vivanco | Tagged , , , , , , | View Comments

Dinastia Vivanco on video

Posted on February 10, 2009 by Robert McIntosh

I’ve been struggling to get round to posting this today, so I’ll make it brief for now and write a more detailed post on the trip, and the reasons behind it, at a later stage. However, I’m very excited to … Continue reading →

Posted in Dinastia Vivanco | Tagged , , , , , , , , | View Comments

On a mission to Rioja

Posted on February 4, 2009 by Robert McIntosh

I’m off to Rioja for a flying visit today. If all goes well, on my return we will have material that will allow anyone who has yet to visit Dinastia Vivanco, to experience the scope of this project better than … Continue reading →

Posted in Dinastia Vivanco | Tagged , , , , , , | Comments Off

The Sound of Rioja

Posted on December 1, 2008 by Robert McIntosh

I will admit I was a sceptic, but it seems that I have been proven wrong. Recently, the Rioja marketing body started a (viral) campaign to find the “sound of Rioja” by getting (predominantly young) people to send in video … Continue reading →

Posted in Wine | Tagged , , , , , , | View Comments