I have just been pointed to a video promoting the Rioja Alavesa wine route.
On the whole the images are interesting, but I feel they got the music BADLY wrong. I also think they got the balance of images slightly off by showing just a little too much old sandstone buildings and limestone cliffs. Of course these dominate the landscape and make it great to visit, but I the overall impression, especially with the music, is that this is some sort of South American or “wild west” landscape, with old dusty towns, vast expanses of vine-growing plains and jagged, imposing mountains.
In fact, it is an easily travelled, gentle and culturally rich landscape with lots of modern facilities balanced with historical towns that are very much still alive.
Come and visit and see what you think