Comments on: Rioja – the elevator pitch http://thirstforrioja.co.uk/2008/05/rioja-the-elevator-pitch/ drinking, eating and experiencing rioja Wed, 14 Sep 2011 01:28:42 +0000 hourly 1 http://wordpress.org/?v=3.1 By: thirstforwine http://thirstforrioja.co.uk/2008/05/rioja-the-elevator-pitch/comment-page-1/#comment-59 thirstforwine Sun, 01 Jun 2008 22:19:36 +0000 http://thirstforrioja.co.uk/?p=36#comment-59 OK, more passion, as well as other improvements, in take 2 coming soon OK, more passion, as well as other improvements, in take 2 coming soon

]]> By: Alastair http://thirstforrioja.co.uk/2008/05/rioja-the-elevator-pitch/comment-page-1/#comment-57 Alastair Sun, 01 Jun 2008 18:20:56 +0000 http://thirstforrioja.co.uk/?p=36#comment-57 Most unusually for your writing, it lacks passion, that's all... Most unusually for your writing, it lacks passion, that’s all…

]]> By: thirstforwine http://thirstforrioja.co.uk/2008/05/rioja-the-elevator-pitch/comment-page-1/#comment-45 thirstforwine Sat, 24 May 2008 14:12:32 +0000 http://thirstforrioja.co.uk/?p=36#comment-45 ok, point taken, but it is my first attempt :) I'm not sure that the issue of colour and grape variety matter as much - the point is that Rioja does not sell itself based on grape varieties first and foremost, but on the 'expert ageing', the grape in some ways is incidental. People will also assume classifications are complicated, but maybe I need to show HOW & WHY they are classified to prove the point. As for the last point, you are right. I was back in the venture capitalist scenario selling the business and not the product. I shall try pass 2 soon thanks, and very nice to chat to you in person at the London Wine Trade Fair ok, point taken, but it is my first attempt :)

I’m not sure that the issue of colour and grape variety matter as much – the point is that Rioja does not sell itself based on grape varieties first and foremost, but on the ‘expert ageing’, the grape in some ways is incidental.

People will also assume classifications are complicated, but maybe I need to show HOW & WHY they are classified to prove the point.

As for the last point, you are right. I was back in the venture capitalist scenario selling the business and not the product. I shall try pass 2 soon

thanks, and very nice to chat to you in person at the London Wine Trade Fair

]]> By: Peter May http://thirstforrioja.co.uk/2008/05/rioja-the-elevator-pitch/comment-page-1/#comment-44 Peter May Sat, 24 May 2008 13:36:05 +0000 http://thirstforrioja.co.uk/?p=36#comment-44 OK, I'll put my critical hat on... I'm not getting a core message as to why I should buy Rioja. It isn't until the third paragraph we have the colour and grape variety. The second para is complicated and -- well - a touch of the 'protesteth too much': if the classification was that simple it needn't be mentioned. Last para; do people buy wine in order to learn about a wine region? OK, I’ll put my critical hat on…

I’m not getting a core message as to why I should buy Rioja.

It isn’t until the third paragraph we have the colour and grape variety. The second para is complicated and — well – a touch of the ‘protesteth too much’: if the classification was that simple it needn’t be mentioned.

Last para; do people buy wine in order to learn about a wine region?

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